Web Survey Bibliography
Title How do respondent behaviors and online sample quality affect measures of ad performance?
Author Bruzzone, D.
Source Quirk's Marketing Research Review, April 2009, pp. 32
Year 2009
Access date 31.08.2010
Abstract
As part of an annual tracking survey on Super Bowl advertising, Bruzzone Research conducted a research-on-research study to gauge the effects of specific survey-taking behaviors on data quality. Three behaviors were found to have a noticeable impact: speeding, straightlining answers and failing to follow instructions.
Access/Direct link
Quirk's Marketing Research Review (abstract) / (full text)
Year of publication2009
Bibliographic typeMagazine article
Web survey bibliography - Magazine article (28)
- How Sliders Bias Survey Data; 2013; Sellers, R.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Web Surveys For the Enterprise; 2004; King, N.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- Online versus postal data collection methods: an examination of issues and a comparison of results; 2003; Adam, S., McDonald, H.
- A D-minus for computer exams; 2002; Mayfield, K.
- The power of online research; 2000; Taylor, H.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Pollsters.com; 1999; Mitofsky, W. J.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- Market research on the web; 1998; McCullough, D.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Is May Research Ethical?; 1996; Duncan, G. T.